AMD go on the Nvidia offensive - this isn't about performance, it's about ethics in GPUs | PCGamesN

AMD go on the Nvidia offensive - this isn't about performance, it's about ethics in GPUs

AMD Radeon The Gamers Choice

AMD have gone on the attack against Nvidia, with Scott Herkelman’s manifesto, Radeon RX Graphics: A Gamer’s Choice, calling out "anti-competitive conditions" in the market in thinly veiled references to Nvidia’s contentious GeForce Partner Program.

Check out our pick of the best graphics cards you can buy today.

Herkelman also states that “over the coming weeks, you can expect to see our add-in board partners launch new brands that carry an AMD Radeon product.” Asus have just announced their AREZ gaming cards exclusively carrying AMD GPUs, and it looks like there are more on the way from the likes of Gigabyte and MSI.

This is in direct response to Nvidia’s GPP initiative demanding that a brand Nvidia provide financial marketing assistance for must be GeForce-exclusive. 

So far this seems to be the only result of the GeForce Partner Program - AMD get their own exclusive graphics card ranges without having to pay a penny for them and  get to have a dig at Nvidia at the same time. Doesn't seem like it's limited the GPU choice of gamers and sounds like an AMD win to me...

Herkelman goes on to outline four key values that AMD sees these new Radeon brands offering.

  • A dedication to open innovation
  • A commitment to true transparency through industry standards
  • Real partnerships with real consistency
  • Expanding the PC gaming ecosystem 

He’s not only railing against GPP in his blog, but also against Nvidia’s G-Sync technology for "penalizing gamers with proprietary technology “taxes” and limiting their choice in displays."

Nvidia's G-Sync uses expensive, proprietary hardware to achieve GPU frame synchronisation, as opposed to AMD’s open FreeSync approach. FreeSync works off the Adaptive Sync standard and means it costs nothing for monitor manufacturers to use it. G-Sync, on the other hand, requires specific hardware which adds cost and limits the number of displays that get it. And Nvidia have also steadfastly refused to provide support for the Adaptive Sync standard.

AMD Radeon RX Vega fine wine

AMD’s commitment to the open source approach to hardware manufacturing, and brave attempts to martial their more limited resources to target future challenges, have given the company a sort of David, of Goliath fame, feel. Couple that with their ‘fine wine’ hardware often improving beyond potentially sticky launches and they’re able to generate a real positive following even if their hardware doesn’t always hit the mark.

It’s why I was probably more positive than most about the RX Vega 64 when it first launched - I really appreciate the way they work and they keep on working to get the most out of their hardware.

And that’s why the Ryzen CPUs are going to start taking chunks out of Intel’s market share in the gaming space. There’s simply no reason to pick the more expensive Intel core any more - AMD have kept going and their silicon is more solid than ever.

AMD Ryzen 7 2700X and Ryzen 5 2600X

But this sort of battle-cry, this attempt at inciting increased tribalism in PC gaming, seems a little unnecessary. Scott’s Manifesto is a little too salty for my tastes. It feels overly aggressive; talking of "gamer taxes" and the ever-emotive freedom of choice. He's talking about Radeon RX graphics being the gamer's choice because of the ethos behind them, and not because they perform better than the competition. 

They don't. But you should sacrifice gaming performance to stand up for AMD.

I am aware I’m in the minority in thinking that some of Nvidia’s GPP makes sense. I can understand why a company wouldn’t want to finance the co-marketing of their direct competitors, but I can also understand why some people see any strings being attached to such marketing partnerships as anti-competitive.

I just don’t understand why there needs to be this sort of aggressive tribalism in the industry, especially from the people who want to be seen as 'the good guys.'

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Jac Atax avatarDave James avatarLiquidrider avatar
Jac Atax Avatar
3 Months ago

What does it matter if you can't find a reasonably priced GPU?

Dave James Avatar
3 Months ago, I think, going to be the response from a lot of people.

But it's not AMD's fault that graphics card pricing is so high, or that stock is limited. They are doing everything they can to boost volume in the channel, but memory shortages and high pricing is having a knock on effect, and that's before we even mention the dreaded cryptocurrency.

There is, however, only so much they can do :(

Liquidrider Avatar
2 Months ago

Dave you are notoriously defending Nvidia regardless of their cheap tactics. They could come out with a brick and you'd hype it up. You call Scott’s Manifesto salty? I call it a backbone. Something you have not shown at all. A look through any one of your articles screams fanboy, or bought-and-paid for articles by Nvidia. For a site titled PCGamesN, clearly cares more about Nvidia PR pumping than being critical about a companies ethics towards their customers.

GSYNC is a gamer tax no matter how you spin it. Nvidia could of gone with Freesync and had similiar results. But nope, instead gamers have to suffer and pay $100-$200 more per monitor. I am switching back to Red Team once I sell this 1070 GPU for double what I paid for it. If Nvidia is this pathedic that they have to try to corner a market they practically already have, imagine what they do to their customers. I can finally get ride of shaowplay, the CPU hog and buy from a company that is at the very least, somewhat transparent about their intentions. Something NVIDIA is NOT.

Writing for a gaming site while defending Nvidia GPP equates to giving ZERO sh*ts about gamers, and is pathedic in of it-self. At least you and Nvidia have something in common.

Dave James Avatar
2 Months ago

The biggest problem with G-Sync is the fact that, as I say in the article, Nvidia have refused to offer support for the adaptive sync tech built into the later DisplayPort standards.

As for GPP I'm still trying to find out what it is actually doing that's limiting your choice in buying a graphics card. How is Nvidia working to stop you from being able to buy an AMD GPU? No-one forced you to buy your GTX 1070.

I'm reaching out to AMD for help talking to the resellers that Scott has had telling him that Nvidia are blocking Radeon GPU sales, but have had no response. Until I find out the facts for myself I'm not going to start jumping on the bandwagon and making libellous claims.